My design philosophy

My design philosophy is rooted in a belief in collaboration and using prototypes to facilitate an iterative design process.

I excel at identifying core user motivations and spotting gaps and inconsistencies that lead to impactful opportunities.

My background

My science and design background provides me with a unique perspective on problem solving. That essentially allows me to leverage my strengths in research to inform design and business decisions. 

I got into design during university after completing a thesis project on design theory. Since then, I went out of my way to create opportunities to practice design. Initially by starting my own practice, then eventually pivoting into full time roles for a variety of business. Including SAAS companies, Apps and now at Rakuten Kobo where I lead design for search and browsing discovery across all platforms (This can also be described as “how people discover books on mobile and desktop”).