D W A Y N E B E T T Y

A strong communicator that focuses on solving complex product problems with systems thinking, research, and a strategic product mindset.

Currently a product designer at Rakuten Kobo.

Optimizing eBook Details

B2C | eCommerce | Q4 2024

Leveraged in-depth user insights to propose new information architecture for product details pages, influencing stakeholders toward a new direction that increased conversion by 4.4%.

Running Groups

B2B + B2C | Fitness App | Q2 - Q4 2022

Facilitating a core use case. Balancing both user and business needs to build the foundation for running communities, culminating in +14.3K Group members globally.

Highlights

    • Led Kobo’s first organization-wide AI workshop, equipping 76 employees across product, design, and other business units with practical workflows to streamline their day-to-day work.

    • Initiated and facilitated workshops across product and design to establish formal AI Principles that now guide how Kobo builds customer-facing solutions.

  • • Mentor for UX Laurier Design competition participants at Laurier University.

    • Volunteer mentor for students in the Saturday Morning Tutorial Program at the Jamaican Canadian Association

    • Lead several workshops at Rakuten Kobo & ASICS Digital to share my knowledge and process to improve workflows

    • Created serval design artifacts to help team members work efficiently

    • Played a pivotal role in advancing Rakuten Kobo and Runkeeper’s design systems by creating templates, and advocating for semantic naming and the atomic design methodology.

    • Contributed significantly to both design system libraries with the design of over 15 components, to help streamlining their product development process.

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Featured Posts

Blog
My scientific design methodology
My scientific design methodology

In short, I’m a product designer with a background in biology. What does that mean? Well, from a technical standpoint, it means I have strong research and analytical skills. However, a more nuanced interpretation of this fact, might be that I am a highly empathetic individual with a natural tendency to be curious about how things work. I like to use my background in science to help inform my design process and this article will outline exactly how I do it.

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Why I chose to pursue a career in design
Why I chose to pursue a career in design

For those whom are unfamiliar with me, I’m a product designer with a background in biology. Choosing to change paths from biology to design might seem like it was an arbitrary decision, but with a brief explanation of my reasoning, you’ll see why it made perfect sense.

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