A strong communicator that excels at collaborating with stakeholders to find user centric solutions to complex problems.

Dwayne Betty

Currently a product designer at Rakuten Kobo.

Optimizing Search & Browse

B2C | eCommerce & eReading | April 2024 - Now

Leveraging AI to reduce research time and gather user insights to improve the search & browse experience, increasing conversion by 25%.

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Group Challenges

B2C | Fitness App | May 2023

Creating a social running experience for group users, shifting user behaviour & increasing retention by 426%.

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Running Groups

B2B & B2C | Fitness App | April 2022

Facilitating a core use case. Balancing both user and business needs to build the foundation for meaningful & longterm engagement.

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Highlights

  • • Mentor for UX Laurier Design competition participants at Laurier University.

    • Volunteer mentor for students in the Saturday Morning Tutorial Program at the Jamaican Canadian Association

  • Spearheaded design decisions for 15 features with 3 teams, collaborating closely with cross-functional teams including developers, product localization, and product management throughout the entire product development process.

    • 6 groups launched
    • +4 Countries
    • +14.3k Group Joins
    • +131K Group Views

  • Lead several workshops at ASICS Digital to spread knowledge and exposure to design thinking principles and user experience across multiple teams within ASICS Digital. Improving our collective knowledge about user research, animation, and habit formation.

  • Initiated a team-wide enhancement in the design process by transforming my own approach and utilizing strategic design artifacts. This positively influenced communication quality and the presentation of design solutions, improving the speed and quality of iterations.

  • Played a pivotal role in advancing Runkeeper’s design system by advocating for semantic naming and atomic design methodology. Contributed significantly to the design system library with the design of 9 innovative components, streamlining the product development process.

  • Led discussions on accessibility, compliant use of colour, and colour theory. Ensuring that our app is WCAG level AA & AAA compliant.

Download Resume

Featured Posts

Blog
My scientific design methodology

In short, I’m a product designer with a background in biology. What does that mean? Well, from a technical standpoint, it means I have strong research and analytical skills. However, a more nuanced interpretation of this fact, might be that I am a highly empathetic individual with a natural tendency to be curious about how things work. I like to use my background in science to help inform my design process and this article will outline exactly how I do it.

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Why I chose to pursue a career in design

For those whom are unfamiliar with me, I’m a product designer with a background in biology. Choosing to change paths from biology to design might seem like it was an arbitrary decision, but with a brief explanation of my reasoning, you’ll see why it made perfect sense.

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